a. Leads go cold in the handoff
By the time a lead moves from a spreadsheet to a rep's inbox, the moment that made it worth calling has already passed.
Email & calendar
Gmail, Outlook and most calendar providers, connected read-only in minutes.
Revenue platform for lean teams
Know which deals move — before they do.
Bellwether scores every lead the moment it shows a signal, keeps campaigns honest about what actually closed, and turns your pipeline into a forecast you can defend in the Monday meeting.
Live sandbox — Kettlewell Robotics workspace
bellwether · live signal
Open pipeline$0
Leads scored today0
Deals won this week0
Hottest leadFernwood Realty · 96
Quota attainment0%
The kind of teams Bellwether is built for
Kettlewell Robotics
Arbor & Finch Design Co.
Latitude Outdoor Gear
Pinehurst Dental Group
Nova Scaffold Supply
Fernwood Realty Group
Illustrative organizations — Bellwether is a concept product, not a live vendor
01 / THE GAP
Marketing swears the leads are good. Sales swears they're not.
Both are working off different data — a spreadsheet here, a dashboard there, a gut feeling everywhere. Nobody agrees on what a "qualified" lead even means anymore.
b. Attribution is a guess dressed up as a chart
Every campaign claims the win. Without a shared source of truth, the marketing budget gets defended with vibes, not numbers.
c. The forecast is whatever the VP wants to hear
Pipeline math done by memory drifts toward optimism. The board finds out the real number in the quarter, not before it.
02 / PLATFORM
Six tools, one pipeline.
Marketing and sales work off the same contacts, the same signal score, the same forecast — so nobody's arguing about whose number is right.
01
A pipeline that sees itself
Drag a deal from Qualified to Proposal and the forecast moves with it, live. No end-of-week spreadsheet reconciliation required.
02
Signal score
Every contact gets a live 0–100 score built from what they actually do — pricing page visits, demo requests, reply speed, a champion who keeps showing up to calls.
03
Campaigns with real attribution
Every email, ad and webinar is tied to the deals it actually touched — not the last click before close. Defend the budget with the real number.
04
Sequences that don't feel robotic
Multi-step outreach across email and calls, paused the moment a reply comes in. Reps write the words once; Bellwether keeps the timing honest.
05
Contacts & companies, kept honest
One record per person, one per company, a real activity timeline underneath — every email, call and page view in the order it happened.
06
A forecast you can defend
Built from the pipeline your team is actually working, weighted by stage and signal — not a number someone typed into a slide the night before the board meeting.
03 / METHOD
Connect your inbox. The pipeline builds itself.
No importing spreadsheets by hand, no six-week rollout. Bellwether reads the signals you're already generating.
Step 1
Connect email & calendar
Bellwether reads the meetings you take and the threads you're already in, and turns them into contacts and companies automatically.
Step 2
Every lead gets scored as it arrives
Page visits, opens, replies and meeting no-shows all feed the signal score in real time — no manual lead-grading meetings.
Step 3
Work the pipeline, watch the forecast move
Advance a deal and the funnel, the forecast and the rep leaderboard all update immediately — the same numbers, everywhere.
// the revenue workspace — overview
Open the interactive demoBy the numbers
What one shared pipeline buys back.
0
of leads scored, the moment they arrive
0
saved per rep, per week on manual data entry
0
signal inputs behind every score
0
faster from first touch to qualified
04 / FIT
Built to sit inside the stack you already have.
Bellwether reads from the tools your team already lives in rather than asking them to move house.
Ads & landing pages
Google Ads, Meta and most landing-page builders feed campaign attribution directly.
Calendars & scheduling
Meeting booked, held or no-showed — every one of them moves the signal score.
Export anytime
Your contacts and pipeline export to CSV on demand — nothing is held hostage.
Encrypted in transit
TLS everywhere data moves. A production build would detail encryption at rest and key handling here.
Role-based access
Reps see their own pipeline; managers see the team's. Nobody sees more than their seat allows.
We stopped arguing about whose lead list was right. There's one score now, and everyone can see how it got there.
Priya Chen — Head of Growth, Kettlewell Robotics (illustrative)
A representative scenario, not an actual customer quote
05 / PRICING
Priced for teams, not headcount politics.
One flat rate per plan — inviting the whole team, marketing included, doesn't trigger a renegotiation.
Starter
$49 / mo
For a founder-led team closing its own deals.
- Up to 3 seats
- Unlimited contacts & companies
- Pipeline & signal score
- CSV import & export
- Email support
Growth — most chosen
$149 / mo
For a marketing + sales team sharing one pipeline.
- Up to 10 seats
- Campaigns with attribution
- Outreach sequences
- Forecast & team reporting
- Priority support
Scale
Custom
For multi-team revenue orgs with real reporting needs.
- Unlimited seats
- Custom scoring model
- Advanced role-based access
- Dedicated onboarding
- Named account manager
06 / QUESTIONS
The ones we always get.
Is this a CRM, a marketing tool, or both?
Both, on purpose. Most teams end up with a CRM for sales and a separate tool for campaigns, then spend hours reconciling the two. Bellwether keeps contacts, campaigns and pipeline on one record so the argument about attribution never has to happen.
How is the signal score calculated?
From behavior, not self-reported forms: pricing-page visits, email opens and replies, meeting attendance, and how quickly a contact responds. The exact weighting is tunable per team once you're in — this demo ships with sensible defaults.
Can I bring my own contact list?
Yes — CSV import in the workspace, with a preview before anything is added. Nothing is guessed silently: a row Bellwether can't fully read gets flagged for review, not quietly altered.
What happens to our data if we leave?
Full export, any time, no exit interview required. Contacts, companies, deals and campaign history all leave in the same CSV format they arrived in.
How long does setup take?
Most teams are scoring leads within a day. Connecting email and calendar is the only real setup step — everything else builds from there.
Ring the bell
See it score a real lead.
A 20-minute walkthrough on a sandbox workspace — signal scoring, the pipeline, and a forecast built from the deals inside it.